Cookie Policy

Essential Website Functionality (Cloudflare)

Security cookies required for basic website protection:

• DDoS protection and bot mitigation
• Web application firewall
• Load balancing and performance optimization

Provider: Cloudflare

Duration: Session-based (deleted when you close your browser)

Classification: Strictly necessary — exempt from consent requirements

Analytics (Google Analytics 4)

Website usage analytics operating in cookieless consent mode. No _ga or _ga_* cookies are set.

Collects:

• Page views and navigation patterns
• Referrer source (how you found us)
• Device and browser type
• Geographic region (country level)

Does NOT collect:

• Personal identifiers
• IP addresses (not stored)
• Cross-site tracking data

Provider: Google Analytics 4 (consent_mode: denied)

Duration: No persistent cookies

Privacy: Cookieless pings only — no user-level tracking, no remarketing, no ad personalization

Session Replay and Heatmaps (Microsoft Clarity)

We use Microsoft Clarity to understand how visitors interact with this site through session replay and heatmaps. This helps us improve page layouts, navigation, and content.

Collects:

• Clicks, scrolls, and mouse movement
• Page content viewed (with sensitive data masked)
• Session duration and navigation patterns
• Device type, browser, and screen resolution

Cookies set:

• _clck — Persists the Clarity user ID (12 months)
• _clsk — Connects page views into a session (1 day)
• MUID — Microsoft user identifier (13 months)
• CLID — Clarity identifier (12 months)

Provider: Microsoft Clarity

Duration: Session to 13 months (varies by cookie)

Purpose: Site optimization and UX improvement only — not used for advertising

Privacy: Microsoft Privacy Statement

Conversion Measurement (Google Ads)

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This tells us when a visitor who clicked an ad completes an action on our site (such as requesting a demo).

Collects:

• Whether a conversion event occurred (aggregated)
• Ad click attribution data

Does NOT collect:

• Personal identifiers
• Browsing activity on other sites

Provider: Google Ads

Purpose: Campaign performance measurement only — not used for ad personalization or remarketing

Privacy: Google Privacy Policy

Cloudflare

Website security, DDoS protection, and performance optimization.

Cookies: Essential security cookies only

Privacy Policy: cloudflare.com/privacypolicy

Google Analytics 4

Website usage analytics in cookieless mode. No cookies set. Data processed in accordance with Google's data processing terms.

Cookies: None (cookieless consent mode)

Privacy Policy: policies.google.com/privacy

Microsoft Clarity

Session replay and heatmaps for understanding how visitors use the site. Uses first-party and third-party cookies. Data used for site optimization only.

Cookies: _clck, _clsk, MUID, CLID

Privacy Policy: microsoft.com/privacy

Google Ads

Conversion tracking to measure advertising campaign effectiveness. No personal identification or ad personalization.

Cookies: Conversion cookies via Google tag

Privacy Policy: policies.google.com/privacy